Brief - We use a few A/B testing platforms for PPC leads (Pay Per Click) and CRO (Conversion Rate Optimization) in which to base our KPI’s (Key Performance Indicators) on. Using Unbounce we run PPC and email campaigns to drive traffic to either our website or stand alone pages built under our domain. The project requirements ranged from creating stand alone pages that followed the same brand guidelines as our .com site, to create popups and sticky bars that would either have a form fill or CTA (Call to Action) button associated with them.
Problem - Increase our lead conversion rates.
Goal - A/B Test different designs, copy, layout and components to maximize PPC (Pay Per Click) returns.
Outcome - Successfully increase LTO (Lead to Operate) leads to pass to our sales team.
