Brief - We’ve also used Google Optimize 360 for our A/B, redirect and multivariant testing. This works hand in hand with Google Analytics and Tag Manager.
Problem - Increase our lead generation through our form submission on our .com pages.
Goal - We’ve assigned many types of tracking objectives to these tests. e.g. Form fill submissions, bounces, page views, session duration and CTA (Call to Action) clicks. Our main goal through these tests were to increase our quality leads generation.
Outcome - The framework for A/B testing is hypothesize, identify & create variables, run experiment, measure results, implement results of winner and repeat testing.
