Vivint Solar.

Brief - Was to redesign and standup all existing coverage area pages. Update the imagery and copy and figure out what the user is looking for while visiting these pages.

Problem #1 - Vivint Solar’s coverage area state and city pages were designed years ago based off of an old Unbounce template and had the design-rot to prove it. The previous copy and imagery were also outdated and needed to be changed. The only bandwidth our development team could assist with was to help reroute the old page’s url paths from our old site to our new one. Everything else needed to be built out section by section, page by page. 



Problem #2 - I also knew we needed to do some foundational research. I utilized the program Hotjar to run a survey targeting all visitors to our coverage area pages. I wanted to try and collect as much actionable data as possible but keep the survey short and to the point. The survey consisted to 2 simple questions.

#1- Did you find what you were looking for?

#2- What were you hoping to find?


Goal - To update and migrate 100 pages within a couple sprints.
 Also determine through primary qualitative research what the users are coming on these pages to find.